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Publishing

A guideline in Vessa has two states: a draft you keep working on, and a published page anyone can open.

One payment per brand

Building a guideline is free. Publishing your own brand costs €39, VAT included. A client's brand is €149 + VAT, for businesses, and its page carries nothing of Vessa's, only your studio's credit if you add it. Either way you pay once and that payment puts the brand live at its public URL. From then on you edit, unpublish and republish it for as long as you like. Nothing renews and there is no counter.

Not for you? Email hello@vessa.design within 14 days of paying and we refund in full, published or not.

Drafts and the client review link

Every brand starts as a draft, and nobody sees it until you share it or publish it. To show a client first, open the publish panel and copy the client review link. It works for 7 days from the last time you copied it, so copying it again gives you another 7. The page carries a watermark and stays out of search. The downloads and the brand.json come with the published page.

Your client can approve it right on the page, no account needed. You get an email the first time they do, with a button straight to the publish panel, and the panel shows who approved and when.

Going live

  1. Open the guideline in the editor and fill the sections you want.
  2. Hide the sections you don't need, rename them and drag them into the order you want.
  3. Set your URL in the Settings tab. The slug is the last part of the address. Change it after publishing and the old link sends readers to the new one.
  4. Open the publish panel and publish. The page is live immediately at vessa.design/brand/your-brand.

Every published page ends with a small “Published with Vessa” link beside the year.

Passwords

To keep a page private, turn on the password in the Settings tab, under Access. It's one password per brand, at least 8 characters. Readers need no account: they enter it once and stay in for 30 days on that browser. Change the password and everyone needs the new one. The brand.json and llms.txt stay locked too.

Downloads

The Assets section becomes the downloads on your published page: the logo files, the color tokens and any files you add. “Download everything” packs them into one ZIP.

brand.json and llms.txt

Every published page has a brand.json and an llms.txt beside it, at vessa.design/brand/your-brand/brand.json and /llms.txt. They carry the colors, type, logo, motion and voice in a form your developer's tools or an AI can read, with no key to request.

Taking it down

Unpublish from the same panel and the page is off the web straight away. Nothing you wrote is deleted, and you can publish it again later at the same URL.

A published guideline stays editable. Changes go live when you save.