Runner mid-stride on an open road at dawn

Perform in the quiet.

Founded2021, Zurich

CategoryPerformance sportswear

Athletes40 across 9 disciplines

Made inPortugal and Italy

VANTAIntroduction01 / 09

Built for the distance nobody watches.

VANTA makes performance sportswear for people who train alone at hours other people sleep through. The label started in a Zurich basement in 2021 with one pair of running shorts and a refusal to add a single logo bigger than a fingernail.

Everything we make is tested on real roads, real tracks and real weather before it earns the mark. The design language is quiet on purpose. The work is loud enough on its own.

This guideline is the whole system: how the mark sits, how the type behaves, how motion feels, and how the world around the brand is photographed. Follow it and VANTA looks like VANTA everywhere.

VANTALogo02 / 09

Primary logo

The V-mark is the brand at its smallest. It never gets crowded, stretched or recolored outside this system.

Light

Dark

1x = half the logo heightKeep clear space equal to half the mark's height on every side. Nothing enters this zone.

Logomark

Light

Dark

1x = half the logo heightKeep clear space equal to half the mark's height on every side. Nothing enters this zone.

VANTAColor03 / 09

Color

One loud color, held back until it counts. Everything else is ink, paper and the cool greys between them.

VANTATypography04 / 09

Typography

Two faces, one job each. Switzer carries every headline; General Sans carries everything you actually read.

Switzer

Display typefaceFontshare4 styles

Switzer, tight tracking, for headlines and hero statements.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@€£$&*})({§?

General Sans

Text typefaceFontshare3 styles

General Sans, for body copy, captions and all data chrome.

Body copy carries the everyday weight of a brand: interface labels, product notes, long-form reading. Set at sixteen pixels with relaxed leading, it stays quiet, legible and unmistakably itself.

RegularMediumSemibold

Display · 80pxPerform in the quiet.

H1 · 60pxPerform in the quiet.

H2 · 48pxPerform in the quiet.

H3 · 36pxPerform in the quiet.

H4 · 28pxPerform in the quiet.

H5 · 22pxPerform in the quiet.

H6 · 18pxPerform in the quiet.

Body large · 20px

Body copy carries the everyday weight of a brand: interface labels, product notes, long-form reading. Set at sixteen pixels with relaxed leading, it stays quiet, legible and unmistakably itself.

Body · 16px

Body copy carries the everyday weight of a brand: interface labels, product notes, long-form reading. Set at sixteen pixels with relaxed leading, it stays quiet, legible and unmistakably itself.

Small · 14px

Body copy carries the everyday weight of a brand: interface labels, product notes, long-form reading. Set at sixteen pixels with relaxed leading, it stays quiet, legible and unmistakably itself.

Set display sizes with negative tracking; the bigger the size, the tighter the letters. Body copy stays at default tracking and never goes below 15px.

VANTAMotion05 / 09

Motion

VANTA moves like an athlete: hard off the line, decisive, then dead still. Nothing drifts.

In motion

Enter

Scaling in, opening — content arriving into view.

725ms

punch

cubic-bezier(0.7, 0, 0.16, 1)

In real use

Exchange

Carousel

Toggle

Reveal

The curve

punch · cubic-bezier(0.7, 0, 0.16, 1)

Motion accelerates hard and brakes late. Every entrance reads as a decision, not a drift. Durations sit at the lower end of each band. Anything slower than a second is a set piece, not a default.

Staggers are tight. Groups read as one gesture with texture, not a queue. Between moves, nothing drifts. The contrast between still and moving is the signature.

VANTAVoice and tone06 / 09