Vessa vs Corebook
Corebook prices brand guidelines as an operating cost: $69 a month for an agency with unlimited projects, or $119 a month billed annually for a single brand with editors, viewers and access control. Vessa is €29 once per published brand, built for the designer handing over one identity at a time who wants the motion documented as motion instead of described in a paragraph.
Updated August 2026. Corebook's plans and features were checked on their pricing pages on 3 August 2026, their client wall on 4 August.
| Vessa | Corebook | |
|---|---|---|
| Price model | €29 once per published brand. €119 for five publishes. No subscription. | Two separate ladders. Agencies: $69 a month for unlimited projects, or $1,100 once for a lifetime licence. Brand owners: $119 a month billed annually for one brand, $266 for the Premium tier, custom above that. |
| Free tier | Unlimited drafts and one published brand, with a "Made with Vessa" badge on the live page. | None on the published pricing pages. A 14-day trial with full functionality. |
| Where the guideline lives | vessa.design/brand/{name}, free tier and paid alike. | Your own domain from the entry tier up. |
| Custom domain | Not offered. Every guideline lives on vessa.design. | Included on every brand-owner tier, starting at $119 a month. |
| Platform credit on the live page | "Made with Vessa" on free guidelines. Gone the moment you pay the €29. | Not documented on either pricing page. Only a branded login page is listed, on the top tier. |
| Motion system | A built-in section: motion personalities with live scrubbable specimens, real easing and duration values, and copy-as-GSAP or CSS code your developer can paste. | No motion documentation feature in Corebook's published material. |
| Editor | A structured form. You fill typed sections and the template owns every layout and animation decision. No canvas. | A full-feature editor with reusable templates on the agency tier. |
| People editing it | One account per guideline. No team seats. | Seats are the product. 3 editors and 20 viewers on the entry brand tier, 10 and 50 on Premium, unlimited collaborators on the agency tier. |
| Private or password-protected guidelines | Not in v1. Drafts are unlisted and unindexed, published pages are public. | Yes, from the entry brand tier: password protection, viewer accounts and user access control. SSO on Premium, 2FA/MFA on the top tier. |
| Asset management | Assets and ZIPs attached to the guideline. No separate library. | An asset library from the entry brand tier, "advanced asset management" on Premium, up to 20 TB on the top tier. A separate product, Corebook°AI, does AI asset tagging. |
| Machine-readable output for AI tools | Shipped. A versioned brand.json and an llms.txt on every published guideline, free tier included, with no key and no login. Motion is in the JSON: easing curves, duration bands, stagger. Both are static documents. No API, no MCP server. | Marketing-level. An "AI ready" homepage section naming OpenAI, Claude, Perplexity, Copilot and NotebookLM, plus Corebook°AI for asset tagging. No llms.txt, no MCP server, no published machine-readable format. |
| Track record | New. Launched 2026. | Established mid-market platform with TomTom, Chelsea FC, Crocs and Miro on the client wall. |
Updated August 2026. Corebook's plans and features were checked on their pricing pages on 3 August 2026, their client wall on 4 August.
Where Corebook is the better buy
Corebook is built for teams, and there are three shapes of work where that beats a one-time fee outright.
Volume. The Studio° licence is $69 a month, or $1,100 once, for unlimited projects. Vessa is €29 per published brand. Do the arithmetic before you pick: past roughly forty brands, Corebook's lifetime licence is the cheaper number, and an agency shipping a guideline a month gets there.
Guidelines that shouldn't be public. Password protection, viewer accounts and user access control sit on Corebook's entry brand tier, with SSO above it. Vessa's drafts are unlisted and kept out of search, but a published Vessa page is a public page. Password protection is on the list, not in the product.
A brand team, not a handover. Three editors and twenty viewers on the first tier tells you exactly who Corebook is for: the marketing side of a company where a dozen people need the logo files and two of them need to edit the copy. Vessa has one account per guideline and no seats, so the client either asks you for a change or you hand them the login.
Templates you reuse across clients. The Studio° dashboard carries reusable templates. If your studio has a house structure it applies to every identity, that saves real hours. Vessa's structure is fixed by design, which is the point, but it means there is nothing to save.
The different bet each one makes
Corebook bets that a brand guideline is infrastructure a company runs. Storage tiers, editor and viewer seats, access control, SSO, an asset library that grows to twenty terabytes. Everything about the pricing says the buyer is a brand team with a budget line, and for that buyer it's the right build.
Vessa bets that most guidelines are a handover. You finish the identity, you hand over one link, and the page has to be good enough that people actually open it. So the money is a one-time fee per brand instead of rent, and the craft budget went into the page itself: the moodboard that reflows when you open an image, colors that copy on click, a type tester running on the client's own face, and a motion section with real easing curves and code your developer can paste.
That last part is the piece nothing else in this category ships. Motion documentation today lives in an After Effects file or a paragraph saying "animations should feel smooth". Vessa documents it as motion, on the page, playing.
It also writes it down for machines. Every published Vessa guideline serves a brand.json and an llms.txt at its own URL, free tier included, with no key to request, and the easing curves and durations are in the JSON alongside the color and type. Corebook names the AI tools on its homepage and sells asset tagging as a separate product, but there's no file for a machine to read.
Who should pick which
Pick Corebook if you publish guidelines constantly and the flat agency fee beats per-brand pricing, if the guideline has to stay private or sit behind SSO, or if the client's marketing team needs seats and an asset library rather than a link.
Pick Vessa if you're a designer or a small studio handing over identities one at a time, you want the guideline to be the best-looking thing in the project rather than the most administrative, and you'd rather pay once per brand than carry a subscription between clients. And pick it if your identity moves, because that's the part nobody else documents.
See one before you decide
VANTA is a full Vessa guideline, live, with the motion section doing what the motion section does. Read it the way a client would.
Open the VANTA guidelineFree to build. €29 once when you're ready to put it on the client's own domain.