Creating a brand used to mean filling in every section yourself. The fastest way to get help was connecting your own AI over MCP, which most people had never heard of.
Now the wizard's first step asks how you want to start. By hand works the way it always did. With AI, you add your logo, name your typefaces and paste your website, and Vessa reads the site for its colours and a short brief about the brand, which you can change before you go on.
Then Claude writes seven sections on our side while the wizard shows its progress, and you land in the editor with a draft to work on instead of an empty form. There's nothing to set up, and the MCP connection is still there if you'd rather work from your own AI.