Until today you paid when you created a brand, before you had seen a single page of your own brand in Vessa, and that's the wrong moment to ask anyone for money.
Now every brand starts free and you build the whole thing first. Fill in every section, try the layouts, connect your AI if you like and watch the guideline come together in the editor's preview. Nothing is locked while you work on it and a draft has no time limit.
You pay once, when you publish, and the guideline goes live at its own address on vessa.design. From then on it's a real web page you can send to a client or a developer.