Enter
Scaling in, opening — content arriving into view.
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Perform in the quiet.
Founded2021, Zurich
CategoryPerformance sportswear
Athletes40 across 9 disciplines
Made inPortugal and Italy
Built for the distance nobody watches.
VANTA makes performance sportswear for people who train alone at hours other people sleep through. The label started in a Zurich basement in 2021 with one pair of running shorts and a refusal to add a single logo bigger than a fingernail.
Everything we make is tested on real roads, real tracks and real weather before it earns the mark. The design language is quiet on purpose. The work is loud enough on its own.
This guideline is the whole system: how the mark sits, how the type behaves, how motion feels, and how the world around the brand is photographed. Follow it and VANTA looks like VANTA everywhere.
Primary logo
The V-mark is the brand at its smallest. It never gets crowded, stretched or recolored outside this system.
Light
Dark
Logomark
Light
Dark
Color
One loud color, held back until it counts. Everything else is ink, paper and the cool greys between them.
Typography
Two faces, one job each. Switzer carries every headline; General Sans carries everything you actually read.
Switzer
Switzer, tight tracking, for headlines and hero statements.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@€£$&*})({§?
General Sans
General Sans, for body copy, captions and all data chrome.
Body copy carries the everyday weight of a brand: interface labels, product notes, long-form reading. Set at sixteen pixels with relaxed leading, it stays quiet, legible and unmistakably itself.
RegularMediumSemibold
Display · 80pxPerform in the quiet.
H1 · 60pxPerform in the quiet.
H2 · 48pxPerform in the quiet.
H3 · 36pxPerform in the quiet.
H4 · 28pxPerform in the quiet.
H5 · 22pxPerform in the quiet.
H6 · 18pxPerform in the quiet.
Body large · 20px
Body copy carries the everyday weight of a brand: interface labels, product notes, long-form reading. Set at sixteen pixels with relaxed leading, it stays quiet, legible and unmistakably itself.
Body · 16px
Body copy carries the everyday weight of a brand: interface labels, product notes, long-form reading. Set at sixteen pixels with relaxed leading, it stays quiet, legible and unmistakably itself.
Small · 14px
Body copy carries the everyday weight of a brand: interface labels, product notes, long-form reading. Set at sixteen pixels with relaxed leading, it stays quiet, legible and unmistakably itself.
Set display sizes with negative tracking; the bigger the size, the tighter the letters. Body copy stays at default tracking and never goes below 15px.
Motion
VANTA moves like an athlete: hard off the line, decisive, then dead still. Nothing drifts.
In motion
In real use
Exchange
Carousel
Toggle
Reveal
The curve
punch · cubic-bezier(0.7, 0, 0.16, 1)
Motion accelerates hard and brakes late. Every entrance reads as a decision, not a drift. Durations sit at the lower end of each band. Anything slower than a second is a set piece, not a default.
Staggers are tight. Groups read as one gesture with texture, not a queue. Between moves, nothing drifts. The contrast between still and moving is the signature.
Voice and tone
Write like a coach who respects you: short, direct, never hyped.
220 grams. The lightest short we've built.
Dries between intervals. That's the whole pitch.
You'll notice it at kilometer thirty, not kilometer one.
It's a running short. It's very good.
Campaign line
Do
Perform in the quiet.
Don't
Unleash your ultimate potential!
Product spec
Do
220g. Tested to 40km.
Don't
Incredibly lightweight and durable!
Error message
Do
That didn't save. Try again.
Don't
Oops! Something went wrong.
Call to action
Do
Add to bag.
Don't
Grab yours before they're gone!
Moodboard
The world VANTA lives in — before a single garment is designed.
Twenty references, one temperature: effort, weather, and the quiet before it.
Applications
The system in the world.
Campaign
One athlete against an ultramarine field, one line of type, the mark bottom-left.
Product
Studio stills under one hard light, a single hero object per frame.
Environment
Location plates that set the scene without a garment in the frame.
Detail
Macro treatment for spec and material storytelling.