Enter
Scaling in, opening. Content arriving into view.
Robinson Dental
Brand guidelines
Updated:September 2026
Connected by Care
Robinson Dental's brand identity is built around a single concept: Connected by Care. As Casa Dental Group grows, every clinic becomes part of a wider network united by a shared standard of care, while continuing to serve its own local community. This principle connects the group, its practices, its teams and its patients. It informs the structure of the identity and the visual language used throughout. Rather than a campaign line, Connected by Care is the foundation of the wider brand system.
Primary Word Mark
Combination Mark
Clinic Icon
Colour
Our core brand palette and supporting colour combinations.
Typography
Typefaces, weights and styles that shape our brand.
Argent CF sets headlines and display moments.
Figtree carries body copy and captions.
Argent CFDisplay typeface
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ¿?¡!&@‘’“”«»% *^#$£€¢/()[]{}.,
Sample
The quick brown fox jumps over the lazy dog
FigtreeText typeface
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ¿?¡!&@‘’“”«»% *^#$£€¢/()[]{}.,
Sample
The quick brown fox jumps over the lazy dog
Motion
Our brand guidance for visual movement and transitions.
In motion
Pan
One long sideways move. The curve decides how it starts and how it stops.
In real use
Carousel
Accordion
Tabs
Modal
The curve
Enter
Move
Entrances decelerate over their full distance. Nothing arrives abruptly; everything comes to rest. Reveals sequence attention. The headline lands first, supporting elements follow a beat later.
Elements travel small distances, 8 to 16 pixels. Motion is felt more than seen. Hover and open states use the same curve in and out, so interfaces feel dependable.
Voice and tone
The principles that shape how our brand speaks and writes.
1. Quality without exclusivity
2. Modern without becoming impersonal
3. Premium without feeling unattainable
4. Consistent without removing local character
1. Quality without exclusivity
Do
You’ll be looked after, every step of the way.
Don't
Experience an exceptional standard of dental excellence.
2. Modern without becoming impersonal
Do
We’ll talk you through your options and find what feels right for you.
Don't
We use advanced techniques to deliver the best possible outcomes.
3. Premium without feeling unattainable
Do
Thoughtful care, built around you.
Don't
Discover a luxurious new standard in dentistry.
4. Consistent without removing local character
Do
Dentistry designed around you.
Don't
Delivering a consistent experience across every practice in our group.
Brand Assets
Final assets, ready for approved use.
Note: all assets must be used as provided and may not be altered without prior approval of Casa Dental Group. For bespoke applications, contact Drift Agency.
Typefaces
The faces this brand sets in. Files or foundry links.
Argent CF Thin Italic
DownloadFigtree
Get at Google FontsRobinson Primary Logo Files
Primary brand marks for Robinson Dental
