Enter
Scaling in, opening. Content arriving into view.
Brand guidelines
BrandPythia
CategoryForecasting for product teams
Named forThe oracle at Delphi
Pythia tells you what happens next.
Pythia is a forecasting platform for product teams. It reads the numbers you already collect, revenue, retention, usage, and states plainly where they are heading. You ask a question about next quarter and get an answer you can defend in the meeting.
The name comes from the oracle at Delphi. People crossed the known world to ask her one question. The questions have not changed: what happens next, and what should we do about it.
Primary logo
The brand's primary mark and how to place it.
Light
Dark
Mark
Light
Dark
Wordmark
Light
Dark
Color
The brand palette, and the colors every surface is built from.
Kylix is the only colour that speaks. Everything else is stone, smoke and sea. If a surface has two loud colours on it, one of them is wrong.
Click any color field to copy the hex.
Typography
The brand's display and text faces, and how they set.
Space Mono
Space Mono sets headlines and display moments.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@€£$&*})({§?
EB Garamond
EB Garamond carries body copy and captions.
Churn rises in March. Two cohorts drive it.
RegularMediumSemibold
Display · 64pxChurn rises in March. Two cohorts drive it.
H1 · 44pxChurn rises in March. Two cohorts drive it.
H2 · 32pxChurn rises in March. Two cohorts drive it.
H3 · 26pxChurn rises in March. Two cohorts drive it.
H4 · 21pxChurn rises in March. Two cohorts drive it.
H5 · 18pxChurn rises in March. Two cohorts drive it.
H6 · 16pxChurn rises in March. Two cohorts drive it.
Paragraph · 17px
Churn rises in March. Two cohorts drive it.
Headlines are set in a monospace face because an oracle does not decorate her answers. Body text is a garamond, the same letterforms that carried the classics into print. The pairing is the brand: the machine speaks, the tradition explains.
Motion
How Pythia moves, and why.
In motion
Move
Reordering, shuffling. The system responding to a gesture.
Glide
The view moves between fixed points. Near shapes sweep, far ones barely shift.
Push
The view travels forward. What was far behind ends up in front of you.
Pan
One long sideways move. The curve decides how it starts and how it stops.
In real use
Exchange
Carousel
Toggle
Reveal
Accordion
Tabs
Modal
Toast
The curve
Enter
Move
Nothing in this brand bounces. Movement rises slowly and settles without overshoot.
Motion confirms an answer arrived. It never performs while the reader is still reading.
Voice and tone
How Pythia sounds, and the lines that keep it consistent.
Answer first
Certainty is earned
An oracle doesn't ramble
Do
Churn rises in March. Two cohorts drive it.
Don't
We've noticed some potentially concerning trends in your retention data.
Do
Know your runway.
Don't
Gain unprecedented visibility into your financial future.
Moodboard
Applications
The brand out in the world.
Edit profilePythia@pythia
Forecasting for product teams.
412 Following12.8K Followers
Know your runway.
PythiaBrand deckJuly 202601
Know your runway.
Forecasting for product teams.
Ask a better questionTohello@pythia.com
SubjectKnow your runway.
Best,
PythiaBrand guidelinespythia.com·@pythiaAssets
Everything in this guideline, ready to download.
The paintings are public domain. The marks and the palette are Pythia's, and stay that way.
Logo files
Every mark variant in this guideline, straight from the brand tokens.
Primary logoTypefaces
The faces this brand sets in — files or foundry links.
Space Mono
Get at Google FontsEB Garamond
Get at Google FontsBrand colors
The palette as working files, generated from the tokens.
