Enter
Scaling in, opening. Content arriving into view.
FirstRec
Be the answer.
BrandFirstRec
CategoryAnswer engine optimization for med spas
ServesUS med spas and aesthetic practices
Founded2026
Someone asks AI where to get Botox nearby and it names two or three spas. We get you into that list.
People don't really scroll through ten links anymore. They ask ChatGPT or Perplexity or whatever Google's doing now, and they get back two or three specific places. Most spa owners have never checked if they're one of them.
So that's what we do. We run the queries, show the owner what came back, and then go fix it. Monthly retainer. The free audit is how it starts.
This page is just so everything with our name on it matches. Colors, type, logo, and how to write.
Primary
It's 1R, for first recommendation. Use the files here instead of rebuilding it, and don't put gradients or shadows on it.
Light
Dark
Color
Pine is the background for basically everything. Moss for cards sitting on top of it, Sand for text. Lime's the accent and it works best if there's only one of it on screen.
Typography
Just Switzer, four weights. No second typeface, and no italics.
Switzer
600 and 700 for headlines. Set it big and tighten the tracking a little.
400 for body, 500 if you need emphasis. No italics, use the heavier weight instead.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@€£$&*})({§?
Motion
In motion
Move
Reordering, shuffling. The system responding to a gesture.
Glide
The view moves between fixed points. Near shapes sweep, far ones barely shift.
Push
The view travels forward. What was far behind ends up in front of you.
Pan
One long sideways move. The curve decides how it starts and how it stops.
In real use
Exchange
Carousel
Toggle
Reveal
Accordion
Tabs
Modal
Toast
The curve
Enter
Move
Moodboard
Daylight, real rooms, skin that hasn't been airbrushed. Skip the gold and marble stuff, and skip the robes and towels.
These are just for the vibe. Don't copy the layouts.
Voice and tone
For emails, audits, the site, whatever else goes out with our name on it.
Asked ChatGPT for the best med spa in your zip on Aug 12. Got three names. Screenshot's below.
You weren't in the answer.
You'll see the whole report before you pay us anything.
Asked four engines. You weren't in any of them. These three showed up in all four.
Two of the four list you now. Other two still don't.
Cold outreach subject line
Do
What ChatGPT says about [Spa Name]
Don't
3x Your Med Spa Bookings With AI!
Describing the business
Do
We get med spas recommended by AI when people ask where to go.
Don't
We're a leading AEO agency helping aesthetic practices maximize their AI discoverability.
Opening an audit
Do
Asked four AI tools where to get Botox in [city]. Here's what came back.
Don't
Our comprehensive analysis reveals critical gaps in your AI visibility footprint.
Bad news
Do
You didn't show up in any of the four.
Don't
Unfortunately, your practice is currently invisible to AI and losing patients daily.
Terms
Do
Monthly. Thirty days notice if you want out.
Don't
Flexible partnership tiers designed to scale with your practice.
Following up
Do
Following up on the audit from last Tuesday.
Don't
Just wanted to gently float this back to the top of your inbox!
When you don't know
Do
Don't have that yet. I'll get it to you tonight.
Don't
Great question — let me circle back on that!
Assets
Typefaces
The faces this brand sets in — files or foundry links.
Switzer
Get at FontshareBrand colors
The palette as working files, generated from the tokens.